Shipment Visibility Expectations Aren't What You Think

“Visibility” is more than just a red hot industry buzzword.

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Visibility technology companies – including project44, FourKites and Tive– have all received funding boosts and participated in successful acquisitions in recent months. A push for visibility is a push for transparency, and in today’s supply chain, transparency is more important than ever.

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Key Findings:

Shippers and non-shippers alike appear to value the same things in a visibility solution.
Shippers are expected to upgrade their offerings and seek out in-transit visibility partners at higher rates in the new future as a means of responding to industry pressure and keeping up with technological advancements
Shippers’ relative rigidity may contribute to their overall hesitancy to leave their tried and true visibility tactics behind and adopt a more radical full-service visibility solution.