Privacy Policy

Tive Website Privacy Notice

Last Updated/Effective Date: August 27th, 2024

Tive, Inc. (“Tive,” “we,” “our,” or “us”) values your privacy and the protection of information we collect that can be used to identify you or that we can link to or associate with a you (“Personal Data”). This Privacy Notice (“Notice”) explains how we collect, store, use, share, transfer, delete, and otherwise process your Personal Data.

Please review this Notice carefully. To the extent permitted by law, by providing us your Personal Data or otherwise interacting with us, you are acknowledging this Notice. If you do not agree withour policies and practices, it is your choice not to use our Services or otherwise engage with us.

This Notice is available to persons with disabilities. To access this Notice in an alternative,downloadable format, please click here.

Purpose of this Privacy Notice

This Notice describes the types of Personal Data that Tive may collect or process, how we may use and disclose that Personal Data, how you may exercise any rights you may have regarding your Personal Data, and how you can contact us if you would like to exercise those rights or if you have any questions or concerns.

This Notice applies to Personal Data we collect or process (1) through www.tive.com and all sub-sites and micro-sites controlled by us, including any related smartphone or mobile applications; and (2) in any other circumstances where we provide you with this Notice (collectively, the“Services”). This Notice does not apply to any other information collected by Tive by or through any other means, such as information collected offline. Tive may provide you with a different privacy notice in certain specific situations, in which case that privacy notice or policy will apply to the Personal Data collected or processed in that specific situation, rather than this one.

In some instances, we may collect or process Personal Data as a service provider at the direction of our business-to-business customers, such as your employer. In those instances, you should consult the customer’s applicable privacy notice or reach out to the customer for information regarding how they process your Personal Data.

If you provide us with Personal Data related to anyone other than yourself, please note that you are responsible for complying with all privacy and data protection laws prior to providing that information to Tive (including obtaining consent, if required).

Personal Data Collected, Purposes, and Recipients

We may collect or process your Personal Data when you engage with the Services, including by creating an online account or using Tive tracking devices and related applications. Below, we describe the types of Personal Data we collect or process, how we obtain your Personal Data, the purposes for which we process your Personal Data, the lawful bases for the processing, and the types of third parties who may receive your Personal Data.

Examples of the types of Personal Data we collect or process (Personal Data that may be considered sensitive under some data protection laws is noted with a “^”)

Identity and contact information, such as:

username and password^
first and last name or unique pseudonym
honorifics and titles, preferred form of address
employer / company
personal/business email address
personal/business postal address
personal/business phone number
Video, Audio, and Recorded Information, such as:

still images^
video^
recordings of your interactions with our Services
Commercial Information, such as:

payment information, such as a credit card number, expiration date, and CVV^
purchasing and transaction history
Geolocation Information, such as:

• general location based on your Internet Protocol (IP) addresses

Technical or electronic network activity information, such as:

Internet Protocol (IP) addresses (which may identify your general geographic location or
company)
browser type and browser language
device identifiers
device type
date and time you use our Services
Uniform Resource Locators, or URLs (i.e., website addresses) visited prior to arriving at
and after leaving our Services
activity and online behavior while on our Services and referring websites or applications,
including forms and other information submitted, videos watched, and your clicks on our
site pages
data collected from cookies or other similar technologies
Where do we get your Personal Data?

you directly
Tive devices, including, but not limited to, real-time trackers and passive loggers
those you have authorized to provide Personal Data on your behalf
your devices (e.g., computers, smartphones, tablets)

• business partners and other third parties that assist us in providing and improving our Services

Why do we process your Personal Data?

to provide you with our Services
to communicate with you
to administer our relationship with your organization
to identify and authenticate you
to detect security incidents
to protect against malicious, fraudulent, or illegal activity
to ensure the appropriate use of our Services
to improve our Services
for short-term, transient use
for administrative purposes
for marketing, internal research, and development
for quality assurance
to comply with legal and regulatory obligations
What are the Lawful or Legal Bases of Processing your Personal Data?*

for the purposes of our legitimate interests
in preparation for or to perform a contract with you
to comply with legal and regulatory obligations and to establish, exercise, or defend our
legal claims and rights
in circumstances where we have requested and received consent and for other purposes
that may be required or allowed by law
Who may receive your Personal Data?

Tive and our affiliates
your company / employer
individuals or entities that you designate or instruct us to share your Personal Data with
authorized representatives
third parties who assist with fraud prevention, detection, and mitigation
third parties who assist with our information technology and security programs and our
loss prevention programs
Tive’s lawyers, auditors, and consultants
partners that assist us in providing or improving our Services or help us improve our
marketing or administration**
*The legal bases relied upon by Tive include those enumerated in Articles 6 and 9 of theEuropean Union’s General Data Protection Regulation (GDPR). When required and allowed, we will seek to obtain your consent or authorization to process your Personal Data and only process

your Personal Data upon receiving such consent. In such circumstances, your refusal to provide consent or authorization will have no adverse consequence on you. However, in some circumstances where consent is required, it may be impossible for Tive to manage its relationship with you or provide you with the Services absent your consent to process your Personal Data.

**In limited circumstances, recipients may include, (1) in the event of a sale, assignment, merger, consolidation, corporate reorganization, or transfer, to the buyer, assignee, or transferee; and (2) government or regulatory officials, law enforcement, courts, public authorities, or others when permitted by this Notice or required by law.

Personal Data of Children

Tive does not knowingly collect, maintain, disclose, or otherwise process Personal Data from minors below the age of 16 without the permission of such minor’s parents or legal guardians.

Marketing, Cookies, and Analytics

To the extent permitted by law, including with your consent where required, we may engage in the following activities:

We may use your contact details to contact you to determine whether you would like to initiate a business relationship with us or to send you marketing emails. If you do not wish to receive such marketing emails, you may opt out by declining to receive such emails when registering for the Services, in our subsequent communications by following opt-out or unsubscribe instructions included in the email, by contacting us as described below, or at other information collection points while using the Services.
o https://www.tive.com/contact
We may collect Personal Data automatically through cookies and other technologies to
provide functionality to our Services; to recognize you across devices when using our Services; in each case where this is justified under applicable data protection law for our legitimate business purposes or with consent, where required. These legitimate business purposes include evaluating information about the use of our Services and identifying trends; developing or enhancing our Services; providing an experience tailored to you when you use our Services; effecting certain security controls; and identifying the advertisements and offers we think may interest you so that we may display them to you when you use our Services. For more information on how we use cookies and similar technologies, please refer to our Cookie Notice.
We do not engage in profiling subject to the privacy laws using Personal Data. We do not process your sensitive Personal Data to infer characteristics about you.
We do not sell your Personal Data or share it with third parties for the purposes of cross-context behavioral (i.e., “targeted”) advertising or third-party marketing.
If you enroll in in any mobile text messaging or SMS service with us, we will not share your mobile phone number obtained during enrollment with any third parties or affiliates

for marketing or promotional purposes. Additionally, text messaging originator opt-in data and consent will not be shared with any third parties.

• We may, however, use Personal Data from cookies and similar trackers to perform statistical analyses of the users of our Services and to improve the functionality, content, design, and navigation of our Services.

Do-Not-Track Signals

Certain web browsers and other programs may transmit Do-Not-Track (“DNT”) signals to automatically opt users out of targeted advertising, sales of Personal Data, or other website tracking. Please note that we do not have the ability to recognize or honor DNT or similar signals at this time. However, Tive does not engage in targeted advertising or the sale of Personal Data.

Service Providers and Third Parties

Service Providers

Service providers, vendors, and other processors acting on our behalf must execute agreements requiring them to maintain confidentiality and to process Personal Data only to provide the services to us and in a way that aligns with this Notice, other applicable privacy notices, and as explicitly permitted or required by applicable laws, rules, and regulations.

Links to Other Websites

Our Services may contain links to other websites, applications, or services that are not owned or operated by Tive. Such links do not imply an endorsement with respect to any third party, any website, or the products or services provided thereby. You should carefully review the privacy policies and practices of other websites and services as we cannot control and are not responsible for privacy policies, notices, or practices of third-party websites, applications, and services.

Your Rights Regarding Your Personal Data

Depending on where you live, you may have the following rights with respect to some or all of your Personal Data:

to request information about or explain whether, and how, we process your Personal Data
to request access to and a copy of your Personal Data, including to provide your Personal
Data directly to another organization (called, in some locations, a right to data portability)
to request that we correct or update your Personal Data
to request that we delete your Personal Data
to request that we limit, restrict, suspend, block, object to, or opt-out of the processing of
your Personal Data, including your sensitive Personal Data
to appeal the denial of a request
to revoke your consent, where we process your Personal Data with your explicit consent
to lodge a complaint with the data protection authority in your jurisdiction

To make a request, submit a complaint about how we process your Personal Data, or to appeal the denial of one of your requests, please contact us using the information at the bottom of this Notice. Depending on your location, your authorized agent or representative may make a request on your behalf, subject to our verification of the agent’s relationship with you.

https://www.tive.com/contact

We will not discriminate against you for exercising any of the rights described above, but fulfilling a request may prevent us from continuing to provide you with certain Services or it may otherwise affect the way we are able to interact with you.

We will make reasonable efforts to respond promptly to your requests. We may, after receiving your request, require additional information from you to honor your request and verify your identity. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

Safeguarding Personal Data

Consistent with applicable laws and requirements, Tive has put in place physical, technical, and administrative safeguards designed to protect Personal Data from loss, misuse, alteration, theft, unauthorized access, and unauthorized disclosure consistent with legal obligations and industry practices. However, as is the case with all websites, applications, products, and services, we unfortunately are not able to guarantee security for data collected through our Services. In addition, it is your responsibility to safeguard any passwords, identification or ID numbers, or similar individual information associated with your use of the Services.

How Long Your Personal Data Will Be Kept

We generally retain Personal Data for as long as needed for the specific purpose or purposes for which it was collected or obtained, and as outlined in this Notice. In some cases, we may be required to retain Personal Data for a longer period of time as required by law or for other necessary or required purposes. Whenever possible, we aim to de-identify or anonymize your Personal Data or otherwise remove some or all information that may identify you from records that we may need to keep for periods beyond the specified retention period. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject that affects the length of time we need to keep your Personal Data; and (iii) whether retention is determined to be necessary for Tive due to limitation periods, litigation, or other legal or regulatory obligations. Tive takes reasonable steps to securely dispose of Personal Data upon the expiration of retention periods, taking into consideration these litigation, legal, or regulatory obligations.

International Transfers of Personal Data

We operate in various countries throughout the world, including, but not limited to, the United States, the United Kingdom, Switzerland, the European Union, Australia, Kosovo, China, SouthKorea, Mexico, and South Africa . Please be aware that Personal Data we collect and process may be transferred and maintained outside your state, province, country, or other jurisdiction,

country, or location where the privacy laws may not be as protective as those in your location, including the United States. Tive has put in place lawful transfer mechanisms and appropriate safeguards, in accordance with its legal requirements, to protect your Personal Data, including but not limited to Standard Contractual Clauses.

Changes to this Privacy Notice

We reserve the right to change this Notice from time to time. We will alert you when changes have been made by indicating the date this Notice was last updated as the date the Notice became effective or as otherwise may be required by law. It is recommended that you periodically revisit this Notice to learn of any changes.

Contact Us

If you have any questions about our practices or this Privacy Notice, please contact us at support@tive.com or by phone at +1 617-631-8483.

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