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Since its founding in 1871, Hellmann Worldwide Logistics has developed into one of the largest international logistics providers in the world, with €3.5 billion in annual revenue and over 12,000 employees operating in 57 countries. Hellmann manages over 20 million shipments per year. With a breadth of products and experience, Hellmann provides innovative logistics solutions for the complex requirements of every customer—and relies on visionary technical products to provide maximum customer transparency while creating a more efficient supply chain.

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Ceres Technology identifies risks related to product availability and cost. To identify these risks, their platform leverages over 25,000 global indicators, including geopolitical risk, economic trends, market conditions, raw materials, global events, and more. By aggregating data from many different sources, Ceres provides deep analytics that enable their customers to understand the disruptions and delays that may affect their manufacturing and shipping processes. Ceres wanted to incorporate real-time shipment tracking data—and reached out to Tive.

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For time-sensitive or temperature-controlled cargo, most shippers will agree that high-quality, real-time tracking information is crucial. Though that technology can be expensive, the investment is easy to justify when it could mean the difference between an on-time delivery and spoiled cargo. But for general cargo—which does not have strict timeline requirements—it can be harder for shippers to justify that cost. Individualized tracking information simply isn’t as critical for those standard loads. And if shippers do decide to invest in tracking devices for general cargo, rarely is the technology advanced enough to make a sizable difference to their bottom line.