It’s no secret that U.S. consumers have an insatiable appetite for all things fresh. According to USDA data released in February 2022, imports of fruits and vegetables in 2021 set records for the second consecutive year: fruit imports rose by 16% year-over- year to $23 billion, while vegetable imports grew by 8% to $17.3 billion. No doubt that Alpine Fresh, whose mission since 1988 has been to bridge the gap between themselves, growers of fresh fruits and vegetables in Latin America, and U.S. consumers, has contributed to that record growth in imports—thanks in part to a strong partnership with Tive.
The collaboration’s roots trace to 2019 when Ellie Ivey, the Director of Logistics for Alpine Fresh, met with Tive Founder Krenar Komoni to discuss not only how to improve end-to-end visibility in the fresh food supply chain but how to do so safely. Unable to track shipment locations and conditions in real-time, Alpine Fresh was losing hundreds of thousands of dollars in spoiled products and truck claims; it needed not just any real-time tracking and monitoring solution they needed one that did not use lithium batteries.
Today’s consumers expect more than just food; they want freshness and sustainability too. This parallels the global supply chain, where the expectation is for on-time, in-full deliveries, freshness, and—no surprise—sustainability, with a healthy helping of innovation.
Deloitte points out, “The traditional food value chain is becoming a digitized, always-on, and fully integrated digital supply network powered by real-time data and analytics.” In the case of Alpine Fresh, getting that in a single solution presented several challenges.
Lithium batteries are sensitive to high temperatures, are extremely flammable, and pose significant health and environmental risks due to the potential of toxins seeping into the water, soil, and air. Given those risks, one of Alpine Fresh’s most prominent customers decided not to allow data loggers into their facilities if lithium batteries powered them.
Alpine Fresh team members could not monitor shipments’ locations and conditions in real-time, nor could they pinpoint the root causes of fresh failures due to temperature excursions, exposure to excessive humidity or light, or an impact/shock event.
With only two full-time members on its Transportation team, Alpine Fresh could not possibly contact all trucks on the road by phone or email to get updates, especially now that the company has operations in six countries on five continents.
Within two weeks of the initial meeting between the two companies, Alpine Fresh was up and running on the Tive platform and using the Solo 5G, the world’s first non-lithium tracker. This innovative tracker captures and transmits hyper-accurate location, temperature, humidity, shock and light exposure. After the warehouse team attaches the Solo 5G tracker at the container or pallet level and activates it with the press of a button, the Alpine Fresh team can:
“With Tive, there is no guessing game as
to whether there is an issue. This saves
time and eliminates stress. Everyone can
see what’s going on with shipments, and
we know the Tive Live Monitoring team
is constantly monitoring and checking
on our behalf.”
Ellie Ivey
Director of Logistics, Alpine Fresh
Alpine Fresh started seeing immediate benefits and significant ROI with Tive. Here are a few highlights:
The Tive Live Monitoring team:
“Tive’s overall customer service is outstanding.
Everyone on their team is quick to address a
problem, and accessibility to their people is
great.”
Ellie Ivey
Director of Logistics, Alpine Fresh
Alpine Fresh now has Tive trackers on all trucks in the U.S. and has since started putting them on containers in Peru. Meanwhile, the Tive live monitoring team now monitors all Alpine Fresh orders.
