Introduction
Fusion Transport represents the combination of two third-party logistics businesses, GTLi (founded in 1995) and Am Trans (founded in 2002). The founders and principals of both businesses identified weaknesses in the retail consolidation business model, and united to create a nationwide retail consolidation network offering customers better service at a lower cost.
Fusion is a major retail consolidation provider supporting some of the largest retailers and consumer electronics brands in the world. The company moves everything from food products to olive oil, but consumer electronics make up one of the largest and most sensitive categories.
“We’re consolidators for retail, and a huge portion of our freight is high-value consumer electronics,” said Diane Pierro, IT Support at Fusion Transport. “Because of that, security becomes extremely important.”
Before adopting Tive, Fusion struggled to reliably track shipments. Earlier attempts left major gaps, particularly because other tracking tools track drivers or trucks, not the trailers containing the valuable cargo. “I don’t need to know what the driver is doing; I just need to know what our trailer is doing,” Pierro explained.
Manual Shipment Tracking Had to Stop
Fusion needed to up their game. One of the original tools they implemented didn’t integrate correctly, and the Fusion team was forced to manually call drivers every day. Another tool helped improve automation, but because it only tracked the tractor, everything fell apart when drivers swapped trucks, dropped off trailers, or tag-teamed loads to stay on schedule.
“Sometimes the tractor goes in one direction, and the trailer goes in another,” stated Pierro. “So your tracking is going one way, but your freight is going somewhere entirely different.”
To make matters even worse, Fusion was experiencing more and more incidents of pilferage and partial theft. Initially, the company suspected internal warehouse issues because skids would arrive broken open with missing boxes, laptops, or TVs. “We kept thinking it was people in our warehouses,” Pierro recalled. “But we didn’t yet realize that the real problem was happening outside our facilities.”
Two $2M Trailers Stolen. One Clear Turning Point.
In January 2025, Pierro and the team got a huge wake-up call when two full trailers—each loaded with $2 million of consumer electronics—were stolen in back-to-back incidents.
These losses may have been devastating, but they caused an immediate policy change at the company. The day after the thefts, Fusion’s owner had the team conduct a cost/benefit analysis to determine the value gained by adding a Tive tracker to every shipment. “We compared the cost of using Tive on all loads to losing $4 million of cargo,” Pierro said. “And we quickly determined it was well worth the cost to save even one shipment.”
Pierro placed an initial order for 100 Solo 5G trackers, and had a device added to two multi-million dollar shipments scheduled to go out on a Friday night. The team created two shipments in the easy-to-use Tive platform, and set up a variety of alerts—including light alerts, which can often detect cargo theft incidents.
Within hours, Pierro got a light alert indicating that the doors of one trailer had been opened. Fusion dispatched its cargo-theft response team to the location indicated in the Tive platform—and they discovered criminals actively unloading the freight in a warehouse. Minutes later, Pierro got a light alert from the other truck armed with a Tive tracker, and once again the Fusion cargo-theft response team was able to stop it.
According to Pierro, “On our first shipments to include Tive, we were able to prevent two separate theft incidents. That alone makes the cost worth it for us.” Since January, Fusion has purchased more than 5,000 Solo 5G trackers from Tive..
New Security Protocol Sets Fusion Apart
Since those theft incidents, Fusion had included a Tive tracker on every outbound shipment from its high-risk California and Chicago facilities. Pierro’s team now uses trackers on both inbound and outbound shipments, not just near the doors, to ensure that thieves don’t spot them—while still enabling the device to detect ambient light if the trailer is opened.
But that’s not all. Tive has helped Fusion make operational improvements across the board, including carrier vetting. “Tive helped us refine our carrier base,” Pierro noted. “We caught a partner carrier transloading our freight. They had been driving 20 loads a week for us, and we stopped using them immediately.”
The addition of Tive to every shipment adds a layer of security that Fusion customers have come to rely on, and it sets Fusion apart from the competition. In calls with prospects, Fusion’s Sales team highlights Tive as a competitive differentiator. “It’s definitely a benefit that our team can tell customers we have a strict security protocol in place,” said Pierro.
Peace of Mind = A Team That Sleeps Better
Today, Tive is fully embedded into Fusion Transport’s operations. Their TMS is fully integrated, enabling Tive shipment data to transfer automatically into their system. Incidents that once went undetected now trigger proactive intervention, and sometimes Fusion can even retrieve a lost truck themselves, before law enforcement even becomes involved.
“Tive has given us a level of confidence that we never had before,” claimed Pierro. “As our owner always says, ‘Would you put your kids in a car with strangers?’ Yet that’s exactly what we were doing with our freight. With Tive, we can actually supervise what’s happening.”
For Pierro personally, the greatest surprise of working with Tive is their customer support, especially from her account manager. “He has saved my life. My panic attacks, my anxiety… he is always there when I need him, and helps me resolve any issues. I give Tive a 10, and I recommend the company all the time. I wouldn’t even look at another tracking device.”
Fusion moves 40,000–50,000 loads a year, and now that Tive is implemented in the company’s highest-risk facilities, the company plans on expanding to their remaining locations soon. The end result? A safer, more protected supply chain—and a team that can finally sleep at night. Says Pierro, “If you want your freight to stop disappearing, use Tive. It works. It really works.”
