A high-end coffee importer uses Tive to monitor coffee beans during transit, in order to predict and avoid quality degradation due to harmful environmental conditions.
December 1, 2023
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CASE STUDY: PHARMACEUTICALS MANUFACTURER
A global pharmaceutical manufacturer uses the Tive supply chain visibility solution to monitor location, temperature, and other in-transit conditions. The company ships product via ocean freight from production sites in Europe to distribution centers in North America.
The company ships sensitive pharmaceutical products that require a temperature controlled environment between 15°C and 25°C. If the products experience a temperature excursion, they can be irreparably damaged, leading to lost revenues and lost time on the market. In the past, the company relied on passive temperature loggers. That offered data after the fact, but provided no real-time visibility, and no insight into the exact time and place in which issues were occuring.
With Tive’s supply chain visibility solution, the manufacturer can monitor the temperature and location of shipments in real time. If a shipment is set to the wrong temperature, the manager can contact the carrier armed with the information necessary to have the issue fixed right away. In addition, the manager can prepare replacement shipments as soon as a potential issue is identified, instead of waiting until arrival to discover damages and frantically manufacture and ship replacements. This means that the company can avoid lost time on the market and reliably deliver on its commitments to the end customer.
IMPACT: A RECENT INCIDENT
In January 2017, the manufacturer was shipping the first delivery of a new product from Belgium to North America. Because this was a new product launch, any delay in getting product to market would result in meaningful lost revenue. After the container departed the Port of Antwerp on January 29, 2017, the supply chain manager checked the status of the shipment on the Tive software platform and found two surprises:
- The ship was at the Port of Hamburg, Germany, which was not a scheduled stop.
- The refrigerated container temperature was set to 6°C, not 20°C.
The manager immediately called the shipping company to see what was going on. The shipping company confirmed that the container had in fact been set to the wrong temperature, and they fixed it right away (which could be confirmed through the Tive monitoring system). The manager also ordered replacement product in case the product proved to be compromised.
The shipment included 17 different products with a total market value of $1.5 million. All of the products were temperature-sensitive, and two were new to the market. Catching the temperature excursion right away helped the manufacturer avoid delays due to testing on arrival, avoid product damage, and ensure a successful product launch.