“The ROI is preventing product loss and ensuring quality, because each shipment is very valuable for us.”
→ Pedro Vallejo, Operations and Logistics Specialist
Established in 1991 and headquartered in Miami, Florida, Elite Flower started with just a few hectares of roses growing in the fertile fields of Colombia. Their farms now span nearly 2000 hectares (5,000 acres), they grow over 1,000 floral varieties, and the company offers more than 75 product lines to consumers and businesses worldwide. As with all perishable products, precise temperature control and shipment visibility is critical from initial pickup through final delivery. In 2025, the company began using Tive Solo Lite trackers on all shipments: to improve operational visibility, strengthen shipment monitoring, and modernize its logistics processes.
“With Tive, we get location updates much more quickly, and they are always accurate. Problems have become a thing of the past.”
Prior to using Tive, the team struggled with delayed shipment updates, unreliable device connectivity, and inconsistent tracking visibility; they wanted a solution that would instead provide accurate, real-time information regarding the location and condition of their expensive perishable shipments—across every leg, on every journey. “There were times before Tive when we thought a truck was in a certain location, but in reality, that last update was 30 minutes old,” said Pedro Vallejo, Operations and Logistics Specialist at The Elite Flower.
“The Tive platform is extremely user-friendly. Most things are easy to figure out, and it is very self-explanatory.”
For The Elite Flower, adopting a new platform was seamless thanks to Tive’s intuitive cloud platform and easy-to-use trackers. Multiple departments at The Elite Flower—including warehouses, transportation teams, and administrative staff—actively use the platform every day. “The transition was very smooth,” Vallejo said. “The Tive platform is extremely user-friendly. Most things are easy to figure out, and it is very self-explanatory.”
Vallejo also highlighted the platform’s modern interface and ongoing innovation as major differentiators. “The Tive platform is much more modern than other products,” he explained. “I recently logged in and noticed that they are already working on Tive AI. To me, that clearly demonstrates that Tive is a company aligned with the future.”
“If the flowers arrive damaged, the data captured by our Tive trackers helps back up any claims.”
What’s the biggest benefit The Elite Flower gets from using Tive? Real-time visibility into the temperature of their shipments. Because flowers must remain between 34 and 38 degrees F during transit, even small fluctuations can lead to damage and loss. Says Vallejo, “If the flowers arrive damaged, be they burned or frozen, the data captured by our Tive trackers helps back up any claims. We know what happened, we know where it happened, and we know why it happened. All because of Tive.” The company also now uses Tive beyond shipment monitoring. The team at The Elite Flower now places trackers inside their warehouse racks to evaluate airflow and cooling performance, which has helped them improve storage conditions and operational decision-making.
Armed with accurate shipment location and reliable temperature data, The Elite Flower has improved quality assurance and reduced risk across its supply chain. Because when it comes to high-value floral shipments, preventing spoilage and maintaining product integrity directly impacts profitability. “The ROI is preventing product loss and ensuring quality, because each shipment is very valuable for us,” Vallejo said. He noted that the benefits were visible almost immediately after implementation. “The visibility problems we had were significant, and Tive helped solve those issues immediately.”
“The customer service from Tive has far exceeded expectations.”
The Elite Flower also emphasized the value of Tive’s customer support and collaborative approach. According to Vallejo, Tive has built strong relationships across multiple teams within his organization by providing responsive service and ongoing support. Continued Vallejo, “The team at Tive responds to us immediately whenever we have an issue, and they always find a way to help us.” He added, “Tive communicates with multiple departments at The Elite Flower, and continuously supports us and identifies improvements for our processes. We benefit greatly from this strong relationship.”
